SHowing Animals Respect and KindnessSHARK
Campbell's Code of Business Conduct and "Ethics"
Campbell is expansive and unequivocal in its supposed commitment to "the highest ethical standards." Campbell wants you to know about its ethical standards because it's good marketing. SHARK wants you to take notice of Campbell's standards so that we may demonstrate how those standards are being ignored, either inadvertently or by design.
The following are statements from Douglas R. Conant, Campbell Soup President and Chief Executive Officer, as posted on the Campbell Soup Website www.CampbellSoup.com, followed by SHARK's responses. We are highlighting these statements since no one at Campbell has replied to SHARK's repeated attempts to open a dialogue regarding Campbell's sponsorship of this inhumane activity.
Mr. Conant: "At Campbell Soup Company, we are committed to conducting every aspect of our business in compliance with the law and the highest ethical standards. This commitment is a source of pride and strength for our company and for every Campbell employee."
SHARK Response: Our experiences of more than a decade of rodeo investigations and documentation prove rodeos have no ethical standards whatsoever. Rodeos are cruel to animals. This is a fact. Steer roping (also known as steer tripping or steer busting), a PRCA sanctioned event, is appallingly inhumane, injuring, maiming and killing a very high percentage of its victims.
The victims are kept hidden. The exact number of injuries and deaths are deliberately obscured in confusing and misleading statistics if they are recorded at all. Rodeo people have outright denied well documented deaths.
Rodeo people regularly violate their own rules and often violate state humane laws as well. Supplying financial support to so brutal and exploitive an industry as rodeo is not a legitimate corporate function or responsibility. Rodeo sponsorship has no place in ethical corporate activity.
Mr. Conant: "As a company and as a community, we depend upon each other to conduct our business lawfully and ethically, and to identify any instance when we may not have done so. We all share the responsibility to come forward if we learn of, or have reason to suspect, a violation of law or ethical standards in our company, whether we believe it to be intentional or accidental."
SHARK Response: We sincerely hope that Campbell's rodeo sponsorship stems from ignorance. Time will tell.
Mr. Conant: "Together, by following the letter and spirit of this Code, we will continue to make the Campbell name one of which we can be proud."
SHARK Response: Following the letter and spirit of the Campbell code means dumping its Pace rodeo sponsorship. That will be an action in which everyone in the Campbell family can take pride. Until then, it will be SHARK's duty to expose Campbell Soup's ethical failings.
And from the Campbell Soup Company Code Of Business Conduct And Ethics:
This Code represents Campbell's commitment to doing what is right.
SHARK Response: Campbell cannot claim it has a commitment to doing what is right when it enables rodeo animal abuse and rewards animal abusers.
Campbell is committed to conducting business with integrity, and in compliance with the law and the highest standards of business ethics.
SHARK Response: The words "integrity" and "rodeos" are mutually exclusive. Campbell can have integrity, or it can sponsor rodeos. It cannot have both.
We will uphold the highest ethical standards in our dealings with consumers, customers, governments, our industry, and the marketplace.
SHARK Response: Consumers, Campbell customers, the industry and the marketplace � indeed the world � will soon know that Campbell's "commitment" to ethics is a hollow promise if Campbell doesn't sever its ties with rodeo.
Our reputation is one of our most important assets.
SHARK Response: Any company's reputation is one of its most important assets. This is something Campbell must consider before SHARK's campaign expands to humane organizations worldwide, and the Campbell rodeo scandal generates even more far reaching public relations damage.
Campbell honors and respects the social expectations applicable to us as a company. In line with those expectations, we seek to conduct our business in a manner that protects the environment and makes responsible use of natural resources. We are also committed to avoiding corrupt or unethical business practices at home and abroad, to participating in the political process only in lawful ways, and to cooperating with government inquiries.
SHARK Response: This all sounds very noble, but the rodeo controversy will soon derail all of this lofty rhetoric.
This Code represents Campbell's commitment to doing what is right. Although legal requirements may set a very high standard of conduct, they do not always tell us whether a course of action is ethically right or wrong. We must also look to sets of established values or principles to guide our behavior and our decisions.
SHARK Response: The established values and principles of people worldwide will not condone Campbell's relationship with rodeo animal abusers. View the video clips on this site and judge for yourself. SHARK strongly recommends that Campbell either enter into a dialogue with the humane community or continue directly to the next logical and ethical step: Immediately and permanently abandon its financial support of rodeos. Nothing good will come of it. Just ask PepsiCo which severed its ties to the bullfighting industry after an 18-month SHARK campaign. Coca-Cola soon followed Pepsi's lead.
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