What You Can Do!

SHowing Animals Respect and Kindness

SHARK

Comments Needed from Vets and Vet Techs Open Letter to Cheyenne Frontier Days Rodeo Statement of Peggy Larson, DVM Regarding CFD Taylor Swift - She has a Voice -- Does She Have a Heart?Wild horse ride ditched amid fears of prosecution 2008 CFD Video Footage SHARK Sued for Educating CFD Performers Former CFD Volunteer, Participant Speaks Out Matchbox Twenty Withdraws from CFD Citing Abuse Concerns National Poll Exposes Rodeo's "Animal Welfare Coordinator" as Spin Doctor Video and Photos from 2007 CFD What You Can Do!CFD Chairman Caught Playing the Media 2006 Abuse Exposed and SHARK's Debate with the CFD Rodeo Officials RodeoCruelty.com CFD's Supposed "Family Event" Promotes Drug Use "A rodeo shocker": Wyoming paper exposes 2007 CFD Media: "Group claims abuse at CFD rodeo"Horse Shocking at CFD Bucking Horse Injuries at CFD "Wild Horse" Trauma at CFD Calf Roping at CFD Steer Roping at CFD Chute Fighting at CFD See Footage of Other PRCA Rodeos Def Leppard Confirms Status as Hypocrites by Performing at CFD City official demands answers from Frontier Days Rodeo Carrie Underwood: Star with a Heart CFD volunteer ropes tow truck operator Starbucks Halts Sponsorship of Cheyenne Rodeo Organizations Worldwide Opposed to Rodeo Animal Abuse There's more you can do...Wagon races may return Cowboy Prayer Shame On Cheyenne


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Without its sponsors like Dodge and Coca-Cola, both pictured here, the CFD Rodeo could not survive. In his terror and torment, this horse has bucked so blindly and violently. Many rodeo horses become injured, often fatally, this way.

Contact the Sponsors of this Cruelty!

All photos from the 2007 CFD Rodeo.

Rodeos could not exist as they do today without corporate sponsorships. They openly admit this themselves as the CFD website says: "Cheyenne Frontier Days Would not be possible without the involvement of our Sponsors." With little and still declining public interest in these throwback spectacles, rodeos are clinging to unethical companies like ticks on a dog.

The corporations who stoop to sponsoring rodeo animal abuse do so with the full knowledge that they are sponsoring cruelty. SHARK has supplied these companies with overwhelming and irrefutable evidence of the brutality, maiming and death that they "proudly" support.

The Denver Broncos sent their team mascot and cheerleaders to applaud the wanton abuse of rodeo victims at the CFD. Click above to watch.

Some of the most prominent sponsors of the 2007 Cheyenne Frontier Days Rodeo, as well as other rodeos include, Coca-Cola, Sams Club/Walmart, Dodge vehicles, and McDonalds (an old hand at perpetuating animal misery). This is just to name a few.

Two particularly disappointing Cheyenne Rodeo supporters are the Denver Broncos Football Team, and The United States Air Force Thunderbirds Aerobatic Flight Team.

Given the Michael Vick dogfighting case that has scandalized professional football, it would be especially wise for the Broncos to rethink their involvement in the deadly and lurid issue of rodeo animal abuse.

The Thunderbirds are very popular with the public, and in the interest of maintaining their shining reputation, the aerobatic team should not lower itself to supporting animal cruelty, like it did at Cheyenne's rodeo. SHARK's documentation of the abuse at the Cheyenne Frontier Days Rodeo should be more than enough to persuade any decent, self-respecting organization to steer clear.

You can help in a big way by contacting both the Thunderbirds and the Denver Broncos

Click on the video to see SHARK's investigative footage of the Cheyenne Frontier Days and how the Thunderbirds are betraying real American values.

and nicely asking them to withdraw from any future involvement in the Cheyenne Frontier Days Rodeo, or any other form of animal abuse.

SHARK and many other compassionate fans have sent the Denver Broncos and the Thunderbirds letters protesting their involvement and requesting a meeting on this issue. Additionally, SHARK sent informational packages including video footage and still pictures of horses being shocked, as well as newspaper articles exposing the abuse to both organizations.

Denver Broncos Marketing Department
INVESCO Field at Mile High
1701 Bryant St. Suite 900
Denver, CO 80204

Here members of the USAF Thunderbirds wave to the crowd at CFD 2007, while injured animals are "dealt with" behind the scenes.

Phone: (720) 258-3100
email: suggestions@broncos.nfl.net

Click here to read the response from the Denver Broncos. It's the same old excuses regurgitated from PRCA propaganda, and will continue to be until they hear from enough fans.

USAF Thunderbirds
Write: USAF Aerial Events
1690 Air Force Pentagon
Washington, D.C. 20330-1690
Phone: (703) 695-9664 / (703) 695-9776
Email via Web Form: http://www.af.mil/main/contactus.asp

The Thunderbirds provided flyovers and a complete air show at CFD - at taxpayer's expense, while our soldiers overseas are injured and dying from lack of protective equipment.

CLICK HERE to learn more about the USAF Thunderbirds' disgusting involvement with the rodeo industry--giving the abuse announcers joyrides!

As sponsors of the Cheyenne Frontier Days Rodeo, the following companies also give money to support this contest of cruelty propagandized as "family entertainment". Without financial backing from the following ethically-challenged corporations and welfare from the government, the rodeo industry would never survive. Help put an end to the torture, injuries, and deaths of animals trapped in a bloodsport that hides behind the falsehood of "American tradition". Please speak up and tell these companies that as long as they continue to support animal abuse, financially or any other way, that you will not buy their products.

Urge these sponsors to look at www.ShameOnCheyenne.com and view the video and photos from SHARK's investigations. To learn more about rodeo's dirty practices, go to RodeoCruelty.com. For more information on these and other rodeo-subsidizing corporations, go to CorporateThugs.com. Please forward any response you receive to SHARK at SHindi@sharkonline.org.

Coca-Cola tries to deny sponsoring rodeo, but this photo tells the truth.

Coca-Cola

Write: E. Neville Isdell, Chairman and CEO
The Coca-Cola Company
P.O. Box 1734
Atlanta, GA 30301
USA

Please also send a separate letter to the same address to the Board of Directors at Coca-Cola.

Phone: 770-989-3000
Toll Free! (800) 438-2653 (GET-COKE)

Email Coke on their web form by clicking here

Email Coca-Cola's Corporate Responsibility Review directly at crreview@na.ko.com

Learn more at: CokeCruelty.com.

Wal-Mart

The terror felt by rodeo's victims is plain.

Wal-Mart's CEO Lee Scott says, "We value your opinion and welcome your feedback. It's our long-standing belief that we can only get better when we know where we need to improve." Politely tell Mr. Scott that Wal-Mart should stop colluding with cruelty and sever support to the rodeo industry.

Email:
Wal-Mart Customer Feedback

Mail:
Mr. Lee Scott
Wal-Mart Stores, Inc.
Bentonville, Arkansas 72716-8611

Phone: 1-800-WAL-MART (1-800-925-6278)

Dodge

For more information, photos, and video go to: DodgeRodeoCruelty.com

Email: Click here.

Phone: 1-800-992-1997

Write:
Dodge Customer Assistance Center
P.O. Box 21-8004
Auburn Hills, MI 48321-8004

McDonald's

Call: 1-800-244-6227

Write:

McDonald's Corporation
2111 McDonald's Dr.
Oak Brook, IL 60523