SHowing Animals Respect and Kindness (SHARK) is releasing video from the Cheyenne Frontier Days Rodeo (CFD) of calves being jerked-down. Jerk-downs are when calves are roped around the neck and purposely flipped over backwards, crashed hard to the ground on their head, neck or back. Jerk-downs are supposed to be banned, but as our video shows, the practice happens regularly.
We also documented one calf who was roped and severely injured.
“Calf roping is dangerous even if they aren’t jerked-down,” states SHARK President Steve Hindi. “These are young animals who are brutalized for entertainment. What’s even more appalling is that even though that young animal was clearly hurt, the roper ignored his suffering and continued the run. It was disgraceful."
The fact that no rider who committed a jerk-down was disqualified proves that CFD has no care for the rules they claim to follow, or for the animals used in their rodeo.
The severely injured calf is carted out of the arena and in front of the Coca-Cola trucks
Please call Coca-Cola and politely ask that they stop sponsoring the CFD and animal cruelty:
Please also don't support the other sponsors of the rodeo: