Coca-Cola has an official "Animal Welfare Policy" proclaiming:
"The Coca-Cola Company does not endorse or condone any practice of cruelty to animals, and the Company does not sponsor or promote events where there is a risk of physical harm to animals. Additionally, The Coca-Cola Company does not sponsor rodeos or bullfighting events."
However, Coca-Cola is a prominently displayed major sponsor at many of the world's largest rodeos, such as the Cheyenne Frontier Days Rodeo, the Pendleton Round-Up, and the Houston Rodeo. For years SHARK has documented abuse, injuries, and deaths at rodeos around the country, and made our investigative video and photos available to anyone via our sites such as RodeoCruelty.com and on our Youtube Channel.
So why is Coke sponsoring rodeos, in contradiction of the company's policy?
Amazingly, Coke blames its own bottlers. Coke claims the bottlers are able to do their own independent advertising without violating Coke's Animal Welfare Policy. This is ludicrous on its face. Coca-Cola obviously has strict control over its bottlers, and besides, the advertising is being done for Coke, not the local bottling company.
Coca-Cola denies sponsoring rodeo, but this photo tells the truth.
Coca-Cola likes to claim it is "The Real Thing." The only thing real is that Coke is giving animal abusers money, supporting cruelty, and showing itself to be a corporation that establishes progressive policies for public relations purposes only.
Coca-Cola's latest response to all of your complaints is to create a FAQ saying they don't support rodeo and instead they try and blame their own bottlers for all of the cruelty, torture, and death that they inflict upon rodeo animals - Coke has since removed that FAQ and replaced it with this one as of July, 2013:
Back when Coke still addressed their sponsorship of rodeo animal abuse, they had the abusers themselves write a letter saying all was fine! You can read that here. Now-a-days Coke knows better and just ignores the rodeo issue and refuses to even comment on it other than the corporate bullshit you see above.
SHARK is determined to get Coca-Cola out of the animal abuse business!
President and CEO
The Coca-Cola Company
P.O. Box 1734
Atlanta, GA 30301
Toll Free! (800) 438-2653 (GET-COKE)
Contact Coke on their web form by clicking here.
How stupid does Coke think its consumers are? Ask yourself and
Coke why the company continues to lie about its rodeo sponsorship.
The horses shocked at the 2013 Tucson Rodeo, sponsored by Coca-Cola,
have been betrayed yet again. Learn more and watch the video here.
Coca-Cola at the Cheyenne Frontier Days Rodeo